Logo and style guide development and social media design for Lauren Giraldo’s twelvethreethirty
The numbers twelvethreethirty represent a treadmill workout done at 12% incline, 3mph for 30 minutes. The workout was created by Lauren and went viral on TikTok. The resulting brand is currently in its early phases and exists on Instagram as a platform for user generated content.
Primary logo design
Secondary logo design and custom font
Instagram Feed Posts
